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About Us

After a decade of collaboration, Rocco Cataldo and Mike Kwielford launched Potenza Productions in 2009, creating a true boutique production company.  This has allowed them to continue their freelance work as individuals while offering full service production capabilities for clients and creative content of all types.
Our goal is to exceed expectations on every project and create a fun, comfortable and safe environment to work in.

We are professionals with decades of experience, and we know what it 
takes to get the job done at a high level.

Rocco Cataldo


Rocco Cataldo is an Emmy-winning director, with over 20 years experience creating award-winning short films, commercials and other new media projects. Co-founder/principal at Potenza Productions, a film production company focused on the foundation of storytelling and stories that shape lives and culture. 


Originally from Italy, Cataldo’s work is influenced by the experience of moving to the U.S. as a child with his parents, three suitcases, and a shared dream of possibilities.

Connect with Rocco:

Mike Kwielford_on set.jpeg

Mike Kwielford

Mike Kwielford is an Emmy-winning filmmaker and two-time Emmy-nominated director of photography.  With over two decades of industry experience, his expansive catalogue of projects include feature films, shorts, commercials, television, music videos, live music, and countless new media projects.

Mike is influenced by noir-style filmmaking, and uses his love of high contrast, long lenses and deliberate camera movement to evoke emotion.

Director of Photography

Rocco Cataldo
Mike Kwielford
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